BERD Spokes Logo Design and Style Guide
Logo for a new bike spoke company, specializing in featherweight performance bicycle spokes.
The idea was to bring the design of bike spokes with a play on the name "BERD" or "bird" in an abstract way.
Included stacked and horizontal designs.
Very early sketches - the middle concept seemed the strongest
![](https://cdn.myportfolio.com/c2f735b13e22687bbc2cb343d8119cf6/205ad28accf8d8aa858ae0ae_rw_1920.jpg?h=2a654982406d53704c29312d7ef68aaa)
![](https://cdn.myportfolio.com/c2f735b13e22687bbc2cb343d8119cf6/64b204982fb3be2e1acdba79_rw_1920.jpg?h=23c92780ec90587ba82f2371b1eb07b0)
![](https://cdn.myportfolio.com/c2f735b13e22687bbc2cb343d8119cf6/c7298a1a991fbb46a4c8dc02_rw_1920.png?h=23809fa093744e644eccd6bd1e9c4157)
![](https://cdn.myportfolio.com/c2f735b13e22687bbc2cb343d8119cf6/79b885949f746325f3ba0dba_rw_1920.png?h=941cd2fcffdf2ab830aeb99b26c95b74)
![](https://cdn.myportfolio.com/c2f735b13e22687bbc2cb343d8119cf6/c23be6e3f1647bd5759d9f51_rw_1920.jpg?h=0e2bccf0a252f94cd942d03a9e329cda)